So, how do we display this value?
Keep it simple.
The ®Blu-nit is a unit of measurement created to help visualize the global impact our purchases have on the environment. Much like one doesn’t need a degree in nutrition to understand the basic function of a calorie, the blu-nit is an “at-a-glance” reference to how much the product impacted the environment in relation to the green house gases emitted to create that product.
How many Blu-nits is this?
First, choose the region nearest to you:
As we continue to grow, we will calculate more regions so that everyone can access blu-nit values of their favorite products within their communities.
As the ®Blu-nit organization builds partnerships with the various entities that produce, transport, process, and sell to the consumer, we will be able to bring more information and transparency to you in regards to how long it will take the environment to rebound from the creation of the product that you seek to purchase.